Nicole Christie

The Sophomore Slump: Why My Second Business Totally Flopped

oopsWhen I realized my second entrepreneurial venture – coaching creative solopreneurs on the logistics of starting and running a business – was a mistake, I developed a major case of What Will People Think. I’d sunk thousands of dollars into a business vision, a beautiful brand, a perfectly executed website. Would the brilliant creative firm behind the brand and the talented web designer be disappointed in my failure, ripping me from their portfolios while clucking their tongues? I’d paid a pretty penny for a Photoshop course so I could create branded blog images. Would my classmates – who had put their skills to good use building their online presence – think I was a quitter? And what would my friends and followers think after I’d teased the business on social media, then launched the business on social media, then gone dark on social media because I hated the work?

I shared my fears with a good friend, who just cocked her head and said, “What about you? What do YOU think? That’s all that really matters.”

Sage advice (what good friends are for). Though the truth is there are three responses to all of those questions: 1) my worries were super high school because NO ONE will care, 2) what I think really is all that matters because *I* have to run the business, and 3) never launch a business doing work you hate (even if you’re good at it).

That last one is the first lesson of entrepreneurship and despite the fact that I’m a fairly seasoned entrepreneur, I totally spaced on it. Running a business may be exhilarating and rewarding, but it’s also exhausting, scary, and uncertain – if you don’t like making what you’re selling, you’re in deep shit.

That’s not to say I love every ounce of my nearly-decade-old communications firm. In a nutshell, I write employee and marketing communications for Fortune 500 companies. While I’ve been writing since childhood and always knew I’d write for a living, this work isn’t exactly my passion. But I enjoy it, I’m good at it, I believe in what I do, and my clients are happy (and I like them). That’s incredibly rewarding. The business also affords me the freedom and flexibility to work alone anytime, anywhere; these are core business values for me as they allow me to do my best work – and all of that makes the challenges of solopreneurship worthwhile.

So why did I go sideways with my sophomore start-up?

  1. I got caught up in a good idea. In trying to determine what I was an expert at doing, a friend pointed out that I was an expert at being a creative professional who was also a master at running a business. Not every creative can swing the administrative piece of the solopreneurial pie, but I can. So, glory be, let’s start a business teaching creatives how to do it! The problem was that I forgot to ask myself if I actually ENJOY the business side of things. And once I started teaching it, I realized I despise it. The trick is to figure out what you’re an expert at that you also WANT to do. Case in point: I’m the Russell Wilson of stovetop scrubbing after the preparation of a messy meal. I can make that shit shine like it’s never been used. But do I want to start a business teaching people to clean their stovetops? No f-ing way. The solopreneur coaching thing is a fantastic business idea, but I’m not the right person to execute it.
  2. I forgot about my core business values. Back up a few paragraphs and you’ll find them: freedom, flexibility, and work alone anytime/anywhere. Coaching requires one-on-one interaction. Coaching requires scheduled meeting times. Coaching also requires believing you have sound advice and methods to share. And while I liked the idea of helping people nail the relatively concrete tasks and processes associated with running a business, the truth is I don’t believe there’s one way to do ANYTHING. I’m not convinced that just because something worked for me, it’ll work for someone else. So while I’m happy to share my success stories and lessons learned, if something didn’t work for a paying client, I’d feel like deep-fried crap. The business just wasn’t aligned with who I am and how I work.
  3. I ignored the fact that my passion doesn’t have to be my profession. Here’s the thing: passion or no passion, my communications business works for me on many levels (see above). So why not take that for what it is and seek passion in life outside work? What about a side project? This is how I’ve come back to my core: writing stories. Because that’s what I’ve been doing for as long as I’ve been able to scribble a sentence: entertaining people with words – making them laugh, cry, and think. That’s what I’m an expert at AND what I love. It would be awesome if it put grub on the table, but it doesn’t have to. I just need to do it because I love it.

As for the sophomore slump, I’m over my case of What Will People Think. As a fellow solopreneur advised, “If you’re going to fail, fail fast.” So I did. I shuttered the doors after less than a year of operation. The beautiful business cards have been tucked away. The website is being retooled (yes, this one right here). My LinkedIn profile has been updated so it looks like this never happened. While most entrepreneurs will say their biggest mistakes were made during their salad days, mine occurred after I’d already seen success. Some people might think that’s a head-scratcher. Some might think my first business was a complete fluke, a stroke of luck. Some may think I’m flaky and self-unaware. I think I’m a solid businesswoman who simply got away from myself – my values, my expertise, my passion.

Yes, that’s what I think.

And that’s all that really matters.

Ode to Our Catman

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If you could choose the day you die, opting for the last sequential date of the century is a pretty rad choice. That’s what our beloved kitty, Buster, did. After eight-and-a-half years gracing the world with his larger-than-life presence, he crossed the Rainbow Bridge on 12/13/14. And while it wasn’t entirely a choice, the awesomeness of that doesn’t surprise us – it’s exactly the one-of-a-kind cat he was.

Both Chris and I always thought of ourselves as dog people – we grew up with dogs, we get dogs, we DIG dogs. So it surprises both of us that we’ve also become cat people, falling so deeply in love with Buster and his older “brother,” Brutus. The truth is that when you’re two child-free humans in a one-bedroom apartment in the often-tundra-like city of Montreal, you spend a shit-ton of time with your indoor cats. They wormed their way into our lives, our laps, our bed, our wallets, and yes – our hearts.

During rough periods in our life (and there have been many over our three years together), Buster was a constant source of joy, entertainment, and love. He was never “just a cat” – he was a dog, a monkey, a person. His name suited him, as he often “busted” onto the scene (garnering many comparisons to Kramer), with expressions, “talking,” and mannerisms that made him seem more human and less cat. He was nearly 20 pounds and a tall drink o’ water – picking him up for a squeeze was often accompanied by a lot of grunting and scrambling to tuck in all his limbs. He was dextrous as all get-out, opening cabinet doors, closet doors, and hiding in drawers or kitchen cabinets (often pushing the bag of dry cat food off the shelf in hope of a second helping). During meals, he balanced on his hind legs while using his front paws to try to rip food from your hand. He snoozed in trumpet cases, backpacks, shoes, clean clothes, and dirty clothes – frequently posed like a fat old man, with legs splayed and one “arm” thrown over his eyes. He shit like an old man too – giant turds that he never covered. He was fearless, ungraceful, and often missed when he tried to jump from one thing to the next. He routinely woke us up at 5-fricking-a.m. by planting his entire hefty self on our chests. He was a devoted head-butter (or “bunter,” as my animal ecologist friend Katie described). It was his way of giving kisses and showing love. He was into laying on top of the refrigerator while we cooked or washed dishes – and would often “make biscuits” with his paws on our heads or shoulders while he was up there. If you gave into this call for attention by turning toward him, he’d give you a big, sweet ol’ bunt for good measure. Recently, he’d taken to raking his teeth through my hair during these kitchen moments, as well as when he’d sit alongside me at the desk during the workday. It was bizarre, but sweet and hilarious. But then, that was Buster: a gentle jester to the very end.

Sadly, that very end came much sooner than expected. Buster had spent nearly two years battling a sore on his paw that just wouldn’t heal. Most of the last year of his life was lived in a cone or a bandage; we watched him closely for signs of suffering, but he was always eager to eat, eager to play, eager to love. After surgery to remove the infected tissue in September, it was determined that the infection had turned into soft tissue sarcoma, i.e., cancer, and had spread to one of his lymph nodes. We were given the option to amputate his leg and remove the lymph node, and were reassured that cats do just fine on three legs. We didn’t disagree, but this wasn’t an injury. This wasn’t “Well, he got hit by a car so we’ll remove his leg and he’ll live happily ever after.” This was cancer. It was in a lymph node. It was a gray area. And amputation seemed a lot to ask from a cat who’d been through so much already and whose prognosis was unclear. After much agonizing, many discussions, and a fair share of tears, we decided to focus on healing his paw and letting him enjoy his life – on all fours – as long as he was happy and himself.

That was November 23rd. Two weeks later, Chris’s parents visited Montreal and Buster put on the show of a lifetime. His foot was healing and we were optimistic that he’d be with us for some time – maybe a year or two or even four. But on December 11th, Chris’s parents headed back to Michigan and Buster seemed out of sorts. He was no longer jumping onto (and missing) his favorite spots and just wanted to be alone on the bed. He was still interested in food, but sleeping more than usual. One afternoon, while napping with Buster, Chris noticed he was shaking and suggested we change his bandage to see what was up.

That was the last time we would ever do that. As I unwrapped the bandage, our beloved catman –  who had always been a sweet and cooperative patient – screamed at the top of his lungs. Primal screaming. Pain screaming. Hissing. Clawing. I sobbed as Chris yelled for me to “Just pull the whole thing off!” Once the bandage was removed, we saw that his paw had burst into sores again and that another had appeared on the front of his leg. And that was it. We couldn’t put him through this anymore. We couldn’t go through this anymore. The time had come.

The next day – Friday, December 12th – we spoiled Buster with extra food, roast chicken, and early Christmas toys. He gave us everything he had: a final hop onto the fridge, a romp with all of his toys, a Jedi Kitty session with Brutus, and lots of snuggles. Our deeply caring and compassionate vet, Dr. Zollo and her tech, Veronica – both of whom cared for Buster throughout this ordeal – agreed to put Buster to sleep at our home the following day at 4:00. We spent his last 24 hours crying, cuddling, and saying our goodbyes. We told him it was OK to go, that we would be fine, that Brutus would be fine. That we loved him and that he would soon no longer be in pain. No more cones, no more bandages, no more vets. Just food and fun and frolicking – all of his favorite things that we could no longer give him in his earthly life.

By the time the vet arrived on Saturday, December 13th, Buster was a shell of himself. He was refusing food. At 2:00, he collapsed onto his favorite ball on my side of the bed and never left. It was as if our little warrior kitty had been fighting as long as he could – but now that he knew we were aware of his pain, he was ready to let go. I laid next to him and held him to my chest, tears dropping onto his head and into his ears. When he looked up at me for the last time, it was as if he was telling me not to cry, that he was going to be just fine on the other side of the Rainbow Bridge. Chris took a few photos of him, but soon stopped as his eyes were pleading in a way that broke our hearts. It’s still painful for us to look at those pictures, and probably always will be.

At 4:15, Dr. Zollo and Veronica sat with us on the bed as Buster took his final breaths. He was surrounded on all sides by people who loved him – and we all stroked him and whispered to him and cried. It didn’t take long – in fact, it seemed he was so close to death by 4:00, that it didn’t even take much. We believe he actually passed after he was given the sedative, as Dr. Zollo wasn’t able to finish administering the medication to stop his heart. His veins collapsed after only 2 cc’s. It was peaceful, it was quick, it was like having your heart ripped out and thrown into the street. The saddest words I’ve ever heard were those Dr. Zollo uttered after a long listen with her stethoscope: “His heart has stopped beating. He’s gone.”

We watched them gently wrap Buster in a blanket, place our soft kitty in a soft kitty carrier, and quietly head into the cold, snowy night. We lit candles. We held each other. We cried. Eight days later, it’s still hard to believe that our gentle warrior – who warmed our feet at night and our hearts always, who’d traveled with Chris on multiple cross-country trips, who’d lived in five cities and two countries – is gone. But, little by little, there are more laughs and less tears. His ordinarily cranky and aloof brother has taken on many of his soft qualities and is showering us with snuggles, bunts, and purrs. We don’t know if this will last, but it makes it a little easier to move through the grief.

Two nights ago, I woke up in the middle of the night and wondered where Buster was. I got out of bed and wandered into the living room to look for him. Then I realized a) I’m in Seattle, not Montreal, and b) Buster is gone. That’s what palpable loss is like – you can’t imagine life without this presence, this great love. Because great loves walk all over your heart and turn it into a misshapen mess. When they leave, you feel their absence like a weight has been lifted, but in a way that leaves you feeling empty. Then, after a while, your heart inflates with the love they gave, the love they left. And that makes it all worthwhile. Our little warrior – our Busta Rhymes, our Sweet Guy, our Catman – was worth every second of his short time on earth. We miss you, Baby Cat. But we’re filled with love because of you.

A halo, a bell, a set of wings

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The world got a new angel tonight.

In case you felt a shift in the heavens, a change in the winds, a rumble in the earth beneath your feet, that was my friend Michele, exiting this world peacefully and landing on the other side with a bang. I’m sure she’s already forming teams, developing strategies, and leading the troops – proudly sporting a bold golden halo. One of the few comforts in losing her is my belief that her take-charge-with-tons-of-energy-and-a-big-heart-and-oh-yes-a-huge-smile was more needed elsewhere. I’m not sure what that means or what it looks like – Heaven, reincarnation, dust to dust – but it’s the only way I can make sense of why someone so larger-than-life is no longer with us.

Michele was my colleague, client, and most importantly, my friend for 14 years. She was a master connector – everyone I’ve met through her has been so extraordinary, I’ve often wondered where the hell she found them all. Clearly she was a magnet for greatness because she so embodied it herself. She was a powerhouse in business – I watched her rise through the ranks, blow the socks off oodles of people, and just plain make shit happen at Microsoft, HTC, and Land O’ Lakes. She was fiercely protective of her siblings and went to the ends of the earth for them. She was devoted beyond measure to her husband Rick and his family – sometimes in superhuman ways that I don’t know I could ever achieve.

And to me and everyone who knew her, she was a loyal and generous friend. A few years ago, I told her – and damn, I’m glad I did – that she was the catalyst for many of the turning points in my life, things that were key to not just my growth, but my survival. She made the connection that led to the job that took me to New York. She opened the door for me as a Microsoft consultant. She hired me to consult for her at HTC. When Michele said shit, people listened – and it was an honor to have her in my corner. It’s no exaggeration that I’ve been able to keep food on the table because of her. She even set me up on a couple of dates when it became clear that I was capable of nothing other than driving a wrecking ball into my personal life. And these weren’t the “Hey, he’s single and you’re single, let’s see what happens” sorta set-ups. She put thought into her matchmaking efforts, carefully considering whether someone was a good fit for me. Although the matches didn’t pan out, I was grateful. It was more her gesture than the guy that mattered anyway.

In December 2010, Michele and I took our first – and sadly, only – trip together, journeying to Napa for a long weekend. We stayed in a lovely cottage where a basket of Bouchon Bakery goodies was dropped on our doorstep every morning. Michele was patient with all of my weird OCD morning rituals and prepared coffee for me, though she didn’t drink it herself. Over the course of the weekend, we drank too much wine, laughed too hard, and got lost in the hills on a dark, foggy night – taking turns shitting bricks and uttering words of encouragement. We blamed the GPS Michele had brought along and after nearly driving off at least one cliff, we made it back to town and decided that “Barbara,” the GPS voice, was an incompetent bitch and fired her immediately. We sat in a restaurant parking lot, auditioning the other options and settled on “Daniel,” who was Australian and sounded super hot.

That is one of my favorite memories – not just of Michele, but of my entire life.

We lost Michele suddenly and tragically, but she fought like hell – right to the very end. When I heard that her time was near, I started making dinner to center myself. As I chopped vegetables and stirred quinoa, I wondered what the end is like, certainly for Michele in that moment, but also for all of us. If there is another side, is there a deliberation as to whether we’ll accept the invitation to that white light party? Or is that all bunk and you just fall asleep and next thing you know, you’re a squirrel or a tree or possibly one of my cats (giant, cute, constantly hungry, and frequently asleep)? Do you get to choose that new life or is it predetermined? And do you keep your soul, thus becoming an old soul – or an older soul, depending on your experience in this life? I checked the veggies in the oven and hoped everything we were hearing about Michele was wrong and that I’d get to ask her these questions one day. At the same time, I worried that if she remained with us, she may not be able to live as vibrantly as she had and that this would crush her soul. I didn’t want that for my friend who was full of life and love and beauty and spirit. After all, being amongst the living is not the same as being alive.

Michele passed when my dinner was ready. There were timers going off left and right – you were right, Zuzu: she was getting her wings.

Some say that death is an ending, but that’s only the case for those of us left behind. For Michele and for all souls who pass on, I believe it’s a new beginning. And while her absence is palpable, I don’t believe the world is a heavier place without her. I believe it’s lighter because she was in it.

Here’s to All the Indoor Adventurers

I am not adventurous.

There, I said it.

I don’t climb mountains, run marathons, scuba dive, catch waves, take daylong hikes, or pump crazy iron. I will never travel to India or the deserts of Africa. I refuse to do a headstand in yoga class. I’m not adventurous in the physical, adrenaline rush sense – therefore, in the eyes of most beholders, I am not adventurous.

Much like extroverts have long been deemed “better” by societal norms, being athletic-outdoorsy-adventurous is also somehow superior to adventures of the mental, emotional, and spiritual variety. Granted, there are people that can swing both and I find that admirable. But I’m not one of those people and don’t want to be one of those people, so will probably never be one of those people. And I’m tired of apologizing for it.

Those apologies and I go way back. Like many “indoors people,” they started with P.E. class and attempts at playing organized sports. For me, adventure was on the page and on the stage – writing, reading, singing, dancing, violin, performing in school plays. That’s where I was most graceful and most myself. As soon as physical exertion and athletic equipment arrived on the scene, I turned into Gerald Ford. My elementary and middle school years were riddled with bringing up the rear, falling on my face, missing the ball, and being the last chosen for the team (with resignation at that). Those memories never really fade. To this day, every “Oh, come on, just try it!” when it comes to anything involving athletic prowess or outdoor adventure has the ability to move me to tears.

But I do try. Almost every time, I will try. And over the years, I’ve actually come to enjoy the outdoors – on the water in a boat, on a gentle trail in the woods, long walks just about anywhere. I’ve come to love nature and being immersed in it in my own slow, quiet way. And that’s enough for me. There are those who prod me with, “See, you got to this point! Keep going – pretty soon, you’ll be rappelling down a cliff!” But for now – and likely forever – this is enough. And I shouldn’t feel sheepish in saying, “Thank you. This is just fine for me.”

It should be okay – in fact, accepted and encouraged – for the societal perception of adventurous to expand and include taking risks with one’s life choices – career, relationships, personal growth. Where’s the gold medal for leaving a marriage that’s not working, moving alone to a new city where you don’t know a soul, quitting a lucrative job to start a business? Where’s the blue ribbon when you create a new life for yourself, shaped by what feels right to you instead of what others expect of you? Where’s the award for throwing away your inhibitions to spend two years performing improv in a black box theater in Times Square? Where’s the pennant for marrying the love of your life even though it scares the living shit out of you? Where’s the trophy when your business goes gangbusters and, as a single self-employed woman, you’re able to buy your own home – one that meets your every hope, wish, and desire?

Is all of that NOT adventure?

Why yes, in fact it is. Adventurous is “willing to take risks or try out new methods, ideas, or experiences” – that’s exactly how it’s defined. So you’re adventurous every time you cook something new, take a new job, pitch for a new client, move to a new place, let your beliefs evolve as you take in new information.

We all meander outside our comfort zone and elbow our boundaries in different ways. Going out on a limb doesn’t have to involve actually climbing a tree. And if someone suggests that it should, you have every right to say, “Thank you. This is just fine for me.”

Would You Rather Prepare or Panic?

GetShitTogetherI’m really anal retentive. It’s kind of a joke amongst my friends and family (and admittedly, an odd trait for a writer/creative type), but for me, it’s a means to an end: results. I create systems that make it possible for me to not think about details that get in the way of making shit happen.

However, some people hear that I’m good at keeping a clean QuickBooks file for my business, or entering meetings and tasks into my calendar, and deem that I’m “process-oriented.” But in my experience, process-oriented usually gets in the way of results. It’s a means of distraction by focusing on the “how” and not the “what.” Whereas creating systems automates The How precisely so you can spend time on The What.

I won’t lie – staying on top of things takes time and energy. And I hate bookkeeping, taxes, paying bills, and keeping things organized as much as anyone. But if you’re a business owner, administrative tasks are a necessary evil. The upside is that if you get ahead of things, create systems, and make time on a regular basis to attend to this stuff, it won’t overwhelm you.

Because here’s the deal: You WILL spend time attending to the administrative side of your business. But you can chip away at it – say an hour a week – to stay centered and on top of things. You can handle it as it comes, so you know where things are and what’s happening, which allows you to do better work and serve your clients from a state of calm. OR – flip side – you can put things off until the last minute, when everything is a mess and you can’t find what you need, and you’re completely freaking out and yelling at people.

It’s your choice: prepare or panic. Both take time, but one keeps you calm and gets your shit together. The other leaves you stressed and out-of-control.

Vote for the prepared state o’ mind. Here’s what works for moi:

Devote one hour a week to administrative work. For me, this happens first thing Monday a.m. It includes paying bills, checking bank account balances, transferring funds, making calls to schedule appointments or resolve issues (everything from haircuts to disputing cell phone charges to chasing down client payments), invoicing, entering transactions into QuickBooks, making sure QuickBooks aligns with online banking, and reconciling bank and credit card statements.

Your BFFs: autopay and QuickBooks memorized transactions. If you haven’t already, set this up for your business (and for that matter, your personal finances). If you’re freaked out that you won’t have enough dough in the bank when a bill comes due, then route them to your credit card (which I hope you’re paying in full each month – and that the card earns you some type of rewards, like airline miles or cash back). Better yet, make sure you have enough dough in the bank to pay your recurring bills! For my business, I always leave at least $1,000 in my checking account, which more than covers recurring expenses that are auto-deducted. To save time in the bookkeeping department, add recurring payments (like a health care premium) into QuickBooks so you don’t have to manually add them. Just enter it once, go to Edit > Memorize Check, and set it to automatically enter on a recurring basis.

Back up your phone and laptop once a week. This is one of the best ways to prevent panic, but you have GOT to make it a habit. I tackle it at the end of the day on Friday, after all my client deliverables are boot-scooted out the door. First, I back up and sync my iPhone with iTunes, then back up my laptop to an external hard drive. Do it in this order – then you have a backup of your phone in two places. If you’re an Apple customer, the Genius Bar dudes will love you like crazy for this.

Block time each week to review your calendar and to-do list. Again, this is something I do every Friday, but you might want to do it on Sunday evening or Monday morning. For me, the end of the week is ideal; after all the deadlines are met and everything is shipped off to my clients, I look at what’s on the docket for the next week (and for that matter, what I’ve planned for the weekend). This is when you add stuff, move stuff around, and delete stuff. It’s a great way to prepare for what’s to come and not find yourself being surprised, running late, missing deadlines, and whatnot.

If it needs to get done, write it down. I put EVERYTHING into Google Calendar, but do what works for you: Evernote, Wunderlist, notepad, whatever. Just make sure you’re being honest about whether it actually works. I know people who swear that sticking Post-It notes all over is their tried-and-true system – and for some of them, it is. Others seem to get overwhelmed by the notes and forget stuff anyway. So get real here.

Consider color-coding your calendar. Dude, I love alliteration – all the C’s in that sentence make me illogically happy. But seriously, I decided to start color-coding (props to Breanna Rose) when I switched to Google Calendar last fall – and I’m no longer overwhelmed by everything on it. At a glance, I know when a week is heavy on client work or on personal stuff, and can plan accordingly. I chose a color for each category on my calendar: client, biz building, administrative, personal, travel, and Chris. (With regard to the latter, that’s my boyfriend – he’s a musician, so I put his rehearsals and concerts in my calendar. It makes social planning much easier. FYI, I usually keep this calendar turned off and just turn it on when I need it.)

Batch tasks and errands. This one I learned from the great Leo Babauta. It’s how administrative work became a weekly to-do for me, and how if I need to go to the grocery store, I think of everything else that needs to be done while out-and-about and add it to my list. Batch it and get it over with. Bam.

If it takes less than two minutes, do it now. Ah, the old “2-Minute Rule.” I have no idea who started this, but it’s made the rounds on all sorts of time efficiency blog posts, so maybe you’ve seen it. Of course, you have to be careful here because you could spend all day doing two-minute things. This is where batching stuff into your “administrative work” time helps catch all of that at once. But sometimes you’re out and about and someone tells you something you need to know. Recently, someone gave me their door code – I whipped out my iPhone and added it in the “Notes” section of their contact info. No need to ask them to text it to me or have to ask for it again – it’s done (and, thanks to iCloud, synced with their info on my laptop). If you’re talking with someone about making plans, grab that phone again, find a date that works, and put it into your calendar. This puts an end to, “Yeah, I’ll email you…maybe we can do next week…check your calendar” and BS that’s all-talk-and-no-action. If you think of something you need at the grocery store, keep a “Groceries” note in your phone and add it right away.

Repeat after me: prepare over panic. Now, not later. After all, you know what they say about the early bird – she gets the worm, the clients, the work, and keeps her shit together. Solopreneurial GOLD.

Meet Marissa Mayer: Chief Progress Thwarter

This just in from Yahoo: CEO Marissa “My Baby is Easy” Mayer has pissed off working women for the second time – and managed to get under the skin of working parents, introverts, creative business types, hard-core software developers, and basically anyone who isn’t exactly like Marissa.

Her latest mandate puts the kibosh on work-at-home arrangements, requiring all employees to work full-time in the Yahoo offices. Her explanation for this nonsense is that flexible work arrangements inhibit innovation and that “face-to-face interaction among employees fosters a more collaborative culture.” Pundits and academics everywhere are pointing to her attempt to mirror Google’s culture, including this New York Times quote from an analyst: “She brings all the Google lessons to the table, and Google is very focused on having your life revolve around their campus so you can spend a significantly larger chunk of time at work.”

Isn’t that FANTASTIC?! At a time when work/life balance is spinning off its axis, yet we have more tools than ever to recalibrate it, we’ve got this Woman in a Bubble with 17 Nannies telling people how, when, and where to work. First, women were up in arms over Marissa’s own virtually non-existent maternity leave. But despite the fact that family leave in the U.S. is sorely lacking in comparison to other countries, I was willing to give her some leeway. Regardless of how much parental leave is available, the amount of leave one takes is a personal choice. If Marissa loves her work and its intrinsic rewards make her a better mother, then far be it for me to judge. The question is whether she expects other women at Yahoo to make the same choice – and that is the core of the work/family debate, particularly for mothers. The beauty of where we’re at today isn’t whether it’s best for a woman to stay home versus work, or to take gobs of maternity leave versus just a few short weeks, but that she can choose. And that all of us, as women, support those individual choices. Bashing other women and insisting that our way is the right way isn’t really what sisterhood is all about. So long as Marissa’s on that bandwagon, I can overlook the maternity leave thing.

But that need to support individual choices is the foundation of why I cannot and will not accept this abolishment of the flexible working arrangements that allow so many parents to feel like they are – for the first time in history – given the resources to strike a balance between a fulfilling career and caring for their families. And it’s more than a working mom/dad thing. It’s also a work style thing. I agree with Marissa that face-to-face interaction is crucial to innovation; the “mindmelds” and “brain dumps” that occur throughout the day are critical in the product groups, where specs are written and features managed. Indeed, this is Marissa’s background, the hallmark of her days at Google – and she was exceptional at her job. But this new policy makes the assumption that everyone works as she does; and frankly, that everyone does the same job (or at least the job she deems most important). And THAT is a giant management misstep.

What about the employees who aren’t tasked with innovating? What about those who are executing on specs and strategy – the developers, designers, writers, marketers? Many of these people work best alone, away from the distractions of the office, in order to tap into their creativity, to access the all-important “flow” that allows them to produce. Clearly Marissa hasn’t read Susan Cain’s influential “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” The book features a case study of one notorious introvert who took full advantage of flexible working: Steve Wozniak. (Perhaps you’ve heard of him, Marissa? He’s kind of a big deal in the Valley.)

An effective manager understands that people work in different ways – and empowers their employees to work in a manner that garners optimal results. They trust their people and give them choices. This is why, during my time at Microsoft, flexible hours and telecommuting were customary. In fact, if you needed to hang your desk from the ceiling, plaster your office walls in aluminum foil, or communicate with colleagues via puppets (pinky swear – on all accounts) in order to produce, so be it. The proof in this pudding comes from one of my favorite former Microsoft execs, Brian Valentine, who led the Windows team in its heyday: “I make sure everyone on my team understands their role and that they have what they need to execute. Then I stay the hell out of the way.”

Let’s also not forget that Marissa’s sought-after innovation is what allowed a global, virtual workplace to emerge – it’s what gave rise to email, Skype, and Live Meeting. A move like hers flies in the face of what thousands of high-tech employees have bled, sweated, and teared to create. And while I understand that not everyone is productive while working from home, if you’ve got issues with people being distracted by Judge Judy and piles of laundry, you have a people problem, not a policy problem. Manage out the dead wood, Marissa – don’t assume they’ll shape up if you insist they work like you. (And P.S. – just because it’s a high-tech company doesn’t mean it’s Google. Best practices, yes. Copycat bullshit you think will automatically translate, no.)

I had high hopes for Marissa. Not only is she the youngest CEO of a Fortune 500 company, she’s the youngest female CEO, and a member of my generation. But her timebomb back to 1962 is an incredible slight to the women who blazed the trail before us, who in all honesty laid the groundwork that’s allowed Marissa to be where she is today. It’s not clear whether she’s unaware of or apathetic about these stalwart efforts – but either way, it’s a problem. So many of us Gen X women were hoping she’d serve as a beacon for progress, that she’d own all parts of herself – the masculine and feminine sides we’d peeked at and wanted more of: the math/science whiz, techie, cupcake baker, fashion fiend. That’s the example we want to set for future generations – of both women and men: that you can be anything and EVERYTHING you are. That you have choices and can decide what’s best for you.

With that in mind, we loved Marissa for her strength and independence, and hoped there was a nurturing, team-spirit side as well – the true definition of being a whole woman. Instead, she distanced herself from the pack and, through her actions (always louder than words), has seemingly shamed choices different from her own. That’s simply not sisterhood. It’s not even humankind.

And it’s nowhere near progress.

Holiday Wishes and Wisdom

Holiday greetings, tidings, and well wishes to you, dear family and friends! I hope this finds you healthy, happy, and looking forward to the new year.

After seven years of major metamorphosis – divorce, two cross-country moves, performing on various stages, selling a home, buying another, starting a business, growing a business, stabilizing a business – 2011 marked a slowing of change in my outer world. There were, of course, highlights: bidding adieu to clients I’d outgrown (no offense, Microsoft); welcoming new clients – including HTC, where my friend and former colleague, Michele, is creating the internal communications function from the ground up, and has enlisted me to help her in this exciting endeavor. There was also a fair amount of travel: Palm Springs, NYC, Maui (photos here), Lake Chelan – mostly with cherished friends, as well as some rejuvenating solo time. And I awoke my dormant performer by joining the Seattle Ladies Choir for their premiere season. Given that my last forays onstage were of the improv / comedic nature during my time in NYC, it was wonderful to exercise the lungs through song – for the first time in 25 years.

But perhaps the most interesting development of 2011 was the realization that many people are in periods of significant transformation. Over the course of the year, a number of them found their way to me – either through mutual friends or just as we got to know one another better – and I found myself repeatedly being asked, “How did you do it?” How did you recover from the loss of a 15-year relationship? How did you build a successful consulting business, doing what you love? How did you buy a home and create financial security when you’re single and self-employed?

When people ask these questions, I sense they’re seeking a clear answer, a sage bit of wisdom that will help them find their way through the dust clouds, fog, and cobwebs that life repeatedly throws our way. But our lives are an amalgam of the many choices we’ve made throughout our journey – thus, no one move someone makes, even if it was revolutionary for them, will cause the same effect in another person’s life.

What I can offer, however, is this: all too often, when the dust swirls and blurs our view of what’s ahead, we freak out and start looking for detours to escape the uncertainty. But compare this to driving when visibility is so poor even the fog lights don’t cut it – panicking and detouring could send you off the road and into a ditch, or over a cliff. Instead, you’d be wise to stop and wait for conditions to clear, for the road to reveal itself. And the same applies in life: stop, breathe, tune into your inner voice…and let it show you the way.

That’s the best piece of advice I have, the one I credit most for helping me get to this point. But it really pisses some people off because they want something concrete, some step-by-step guide to barreling through the unknown. Believe me, I’ve been there. It’s unnerving to just pull over and get quiet for a while. And allowing that inner voice to come alive and guide you requires a lot of time, a lot of soul searching, a lot of brutal self-honesty, a lot of risk-taking, a lot of courage, a lot of tackling life alone, a lot of tears, a lot of teeth-gritting, and a lot of letting go. When that inner voice narrates the GPS of your life, you have to be ready to accept that it’s lonely out there on the road paved by choices all your own. You’ll veer away from some of your relationships and activities as you make room for new people and opportunities better suited to who you really are – and, more importantly, who you’re becoming.

So – if you have an inner voice you suffocate with a pillow, stop it. And if you think you don’t have an inner voice, you’re wrong. It just got so sick of you not listening, it finally gave you the finger and went into hibernation. Either way, you can jab an IV of Jolt Cola into its jugular by asking yourself this question:

“If I had only six months to live, what would I at least try to accomplish?”

Close your eyes and really imagine a doctor giving you this jarring prognosis. What comes to mind arrives courtesy of your inner voice – these things are your passions, your purpose. Sure, there’s bucket list stuff like skydiving and traveling to India and riding naked on a Harley (no judgment). But then there’s the real stuff, the Six Months to Live list. We’re talking going to medical school, figuring out how to sell your art, boot-scooting your mega-yum cookies out of the kitchen and into the cases of your own bakery. Remember, you only have six months left – you may not actually get your M.D. or see a painting sold, or proffer that first double-chocolate-cherry-macadamia bite of sinfulness, but you’ll literally die trying.

My wish for you in the coming year is that, even with the hustle and bustle and electronic madness of modern life, you’ll carve out some quiet time to listen to your inner voice. And that you’ll start letting it guide you – from the bucket list stuff all the way to the real, Six Months to Live List stuff. I also hope you’ll keep in mind that no one ever “arrives” or is fully enlightened. We’re always evolving on this topsy-turvy ride called life, though I believe we arrive at certain mile markers along the way that indicate our preparedness for various challenges – relationships, career success, children, unearthing our unique gifts and giving them back to the world. Because there is something you can do better than any other. Your inner voice knows what that is and, if you obey it, you’ll do it – before the ride is over.

Blessings, peace, health, and happiness to you and those you love – this season and throughout 2012.

With much love,
Nicole

This Was Not an Accident

Dear Clients,

While I love you dearly and am eternally grateful for your business and partnership, I regret to inform you (for the 400th time) that I’m not interested in a full-time job at your company. While flattered, I repeat: I. Am. Not. Interested. In. A. Full. Time. Job. At. Your. Company.

Please stop asking me.

While it may seem puzzling to you – you who presumably enjoys the “security” of your job and the “benefits” you receive as a result of it and the “career path” a corporate job offers, I’m not self-employed by chance, but by choice. This is not a path I’m on because I was laid off during an economic downturn and needed something to do, it’s a path I chose because it’s what I was meant to do – and how I was meant to work. I, in fact, had a “secure” full-time position at a global consulting firm and paid $4,000 to get out of that contract in order to lead this life of what’s come to be known as “solopreneurship.” And though it may seem odd to those who take direction vs. make direction, there is indeed a strategy behind what got me here – and a strategy for where I’m headed.

I’ve endured a lot of pain and learned many lessons on the road to becoming an incorporated business in this country. And it’s actually quite an enormous responsibility to run an incorporated business in this USofA, what with the laws and taxes I have to comprehend and consistently uphold to keep Uncle Sam’s pesky finger out of my ass. Some people may come into this way of life by accident – but you sure as hell don’t continue it by accident or because it’s easy or because it’s any sort of free ride. You keep at it because you have a gift, a valuable and marketable talent, a keen business sense, a strong gut, a steel backbone, the ability to wear many very fashionable hats simultaneously, a fuckload of will, and a whopping dose of self-discipline that makes it worth every second.

That’s why I’m here.

That’s why I work the way I do.

That’s why I choose who I want to work for, what I want to work on, and when I want to work.

That’s the incredible payoff that comes with taking the risk I took five years ago – and continue to take every day. Because I’ve actually chosen freedom and flexibility over “security” and salary. And I cannot, will not, do not want to work any other way. So take your badge, your benefits, your paid vacation, your parking pass, your reviews and your rigmarole – and give them to someone who still believes they actually stand for something.

Thank you for your business. I really do mean that as I truly couldn’t be where I am without you. But please keep in mind that I do indeed like where I am.

Very sincerely yours,

NICO Inc.

The Leap

Have you ever watched a frog hunt an insect? Sometimes the bug positions itself smack in front of the frog’s face for consumption – but even bugs have Darwinian instincts, so that’s fairly rare. Instead, the best way for the frog to go after what it wants is to abandon the comfort of its lily pad, leap into the air, and completely surrender itself to the quest. It understands it may splash back into the pond without its intended prize. It understands it might plop smack into the jaws of a crocodile. The leap is a risk. The leap is also possibility. The leap is where the catch happens.

Granted, the frog’s life depends on bugs for sustenance. And while we, as humans, no longer need to hunt prey to survive, as evolved beings, we need to hunt experience. Personal growth. Authenticity. That’s what allows us to survive and flourish in the 21st century. We’re no longer on this earth simply to propagate the species. We’re here to uphold it and help it evolve – through our unique, individual gifts. Each of us has at least one and our job is to serve it up to the world. That’s why we’re here.

Maybe your gift is creating objects or systems that make the world run more smoothly. Raising children who will give back through their own gifts. Cultivating or preparing food that nourishes, sustains, and pleases. Healing people or animals. Educating, entertaining, connecting, making others laugh, cry, think, act. But you do have a gift. Your job is to figure out what it is and use it. Otherwise you’re missing the point of modern existence.

I first thought about the frogs years ago when I’d just taken my own leap of faith by quitting my cushy, stable consulting job and vowing to succeed as a freelance writer/new business owner in New York. I was living off my savings. Temping at BofA at a 95% pay cut. Ushering off-Broadway plays in exchange for free admission. Coughing up $5 every now and then to check out up-and-coming comedians and musicians in the East Village, Lower East Side, and Brooklyn. Losing tons of weight because all I could afford was produce and I walked most everywhere to save on MetroCard fare.

But the leap paid off. I’m my own boss, in charge of my workload and workday. My main goal was to simply work independently and escape the weight of the corporate thumb; instead, by being true to myself and my gift with words, I’ve experienced a level of success beyond anything I ever imagined (not that I ever aimed that high…this is no Zuckerberg venture I’m running here). My low-carb, high-cardio lifestyle actually stuck and I’m healthier as a result. I’ve also had the absolute pleasure of watching some of today’s most talented artists – often just a few feet from the stage – pay their dues and rise through the ranks. Being true to themselves and reveling in the journey.

When I tell people my story, they often say, “It was worth the sacrifice.” But “sacrifice” implies loss, reduction, negativity. I would never define those years, those “salad days,” in such terms because I gained so much during that time. It was simply leaping off one track and onto another. Releasing my grip on the old, the comfortable, the unsatisfying to usher in the new, the adventurous, the soul-feeding. The authentic. And that time I was in the air, in between – that was the best part.

Do you ever think about leaping? I’ve been thinking it’s time for me to do it again. To usher in the newer, the uncharted, the soul-sustaining. The even-more-authentic. And so my thoughts return to the frogs as I remind myself – and you – that the good stuff rarely just drops by the lily pad. It doesn’t even arrive with the landing. The good stuff – the really, really good stuff, where dreams are realized and gifts are given – is in the leap.

End the Facebook Friend Bloat

It’s about time Facebook got its own holiday.

Jimmy Kimmel, host of ABC’s “Jimmy Kimmel Live!,” has designated November 17th “National Unfriend Day,” urging all of us to scan that Facebook friend list and get rid of the extra baggage.

I conducted a significant Friend Purge two years ago and have never been happier with so few people in my network. I simply could no longer handle being bombarded every day with news about the toddler of someone I worked with (and barely, at that) five years ago. Someone who would make no effort to be in my life were it not for Facebook – and frankly neither would I – and who never commented on my posts, nor did I comment on hers, nor did I frankly give a shit and she probably didn’t either. People said, “So just hide her from your news feed,” but then wasn’t it also creepy that she had a window into MY world? So then it was, “Well, create different levels of friend lists and block her from seeing your posts.”

REALLY?! Are THESE the dilemmas we’re entertaining these days? We’re in the second worst recession in history, we’ve got lines around the block at food banks, AIDS-stricken women in Africa are being gang-banged until their vaginas fall out, and we’re creating DIFFERENT LEVELS OF FRIEND LISTS?!

Honest to God, people. If you can’t let someone fully into your life – or not at all – on a social networking site, you’ve got some big boundary questions to ask yourself. Do we really think deleting someone from Facebook speaks to our character? Are we THAT ridiculously insecure? I recently realized I hadn’t seen anything in the news feed from one of my friends (who is NOT an ex, just to put the question to rest right off the bat) and checked his profile page to see if he’d gone AWOL. Nope – I just can’t see his posts. Or most of his photos. I’ve clearly been demoted to the D List of his life. And in all honesty, I’d rather he delete me altogether. Because it’s more of a passive-aggressive bitch slap to put up a “No Trespassing” sign than it is to just fucking board up the place.

When I pruned my friend list, I set some guidelines for myself regarding who  made the cut: 1) people who are actively in my life on a regular basis, with whom I’d be in touch with or without Facebook, 2) people who have been in this category but whom I no longer see on a regular basis (generally due to geographical distance), and 3) people I’ve spent time with and just think are truly exceptional people. Considering that Oxford anthropologist Robin Dunbar tells us our brains can only handle 150 friendships at a time, I think I’m doing just fine at 132. But if Dunbar’s theory isn’t enough ammo for you, put Jimmy Kimmel’s litmus test into action: Post on Facebook that you’re moving on Saturday and need some help. You’ll have your answer soon enough.

Truth be told, I love technology. But let’s face it – its prevalence has driven many people to lose touch with what has true meaning in their lives. And *who* has true meaning in their lives. And what’s just white noise that keeps us a) procrastinating by wasting time on Facebook, b) believing all these people are truly our friends, or c) both a&b – all of which ultimately prevent us from asking ourselves tough questions about what we want from our time in this world and whether our lives are structured in a way that’s pushing us toward those things. And when it comes to the friend list, we need to remember that this isn’t fifth grade. Everybody doesn’t need to be our friend. It’s OK to lose touch with people. It’s OK to let them drift from your life – or cut them out entirely via a social networking site (say those last 10 words again – and remind yourself how utterly stupid it is that you even have this dilemma in your life). It doesn’t make you a bad person, it doesn’t make them bad people, it doesn’t mean you don’t wish them well or have fond memories of the time you spent with them. What it does mean is that you honor the fact that people change and friendships change – and sometimes even fade away. As Eat, Pray, Love‘s Richard from Texas would say, “Send them some light and love every time you think about them, then drop it.”

So this Wednesday, November 17th – just drop ’em. And if you’re my Facebook friend and you decide to unfriend me, well…light and love to you. It was good while it lasted.